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Hi, I'm San.

I'm ex-Deloitte, Accenture, and Oracle.


I'm genuinely obsessed with direct response marketing, Facebook advertising, and marketing automation - always have been, still am.

washington d.c., US

4:32:08 PM EDT

Photo Shooting

Charging my Tesla

Awwwards Conference

Apple Meeting

Some highlights from the past year

Work.

A selection of stuff I've built.

Second Ladder Intel

A newsletter for professionals in tech, grown from 0 to 52,000 subscribers with a 47% average open rate

Case Study

Consultant Exit

A done-for-you career placement service for management consultants, built from zero to clients through a full Meta ads funnel — no referrals, no outbound.

Case Study

AltReach

A marketing automation agency building sales funnels and automation infrastructure for service businesses — recognized with the GHL SaaS Gold Award.

Case Study

I love building systems.

an is ex-Deloitte, Accenture, and Oracle. He founded Second Ladder, a career intelligence newsletter with 48,000+ subscribers, and Consultant Exit, an AI-powered placement agency he built from scratch — running the Facebook ads, automation systems, and CRM himself.


He placed 3rd at the Latin World Cup in Medellín and is a certified bachata instructor.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

S

S

About me

Charging my Tesla

Charging my Tesla

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