Challenge

Selling a $3,000-6,000+ service to burned-out management consultants who are skeptical of coaching products and don't convert on impulse. The problem was building an acquisition system that brought in qualified leads consistently — people who would actually raise their hand for a discovery call — at a cost that made the economics work.

Solution

Built a Meta ads funnel targeting ex-MBB and Big 4 consultants. Traffic flows into a VSL landing page, then a Marquiz qualification quiz, then automated email nurture into booked discovery calls. Iterated from $25/day to $100+/day while tracking CPL, application rate, cost per booked call, and ROAS at every stage.

Results

• 3,100+ leads generated from Meta ads

• $4.25 average CPL across all campaigns

• 4.84x revenue ROAS on $13,000+ in total ad spend

• $1.49 CPL in best 30-day window

• 5.75x ROAS in best 30-day window

• Last client placed at a $210K role